JONATHAN CHERRY: What did you want to be growing up?
LULU ASH: As a kid I would dream of adventure and travel. I loved animation and cinematography, I also loved the idea of costume design for big film productions and was always making my own clothes. But I fell in love with photography from an early age and was totally hooked.
JC: Who or what is inspiring you at the moment?
JC: What are you up to right now?
LA: I’m on a commercial job for the next couple of weeks, photographing Made by you sneakers for Converse. I’m also planning some creative projects and collaborations I’ve got coming up towards the end of the month.
JC: Have you had mentors along the way?
LA: When I was studying Photography at Falmouth University, visiting lecturers would come all the way down to Cornwall to do talks and mentor us individually, they were always so inspiring. Especially Spencer Murphy, who I later went on to assist loads when I first moved up to London.
JC: Where are you based right now and how is it shaping you?
LA: I live in Bethnal Green in East London, it’s great, I love living in London, but I think it’s important to escape regularly. We drive down to our secret cabin located on the north coast of Cornwall for a surf as much as possible.
JC: One piece of advice to photography graduates?
LA: Try to assist the photographers you really respect, as you’ll learn the most off the people who inspire you the most.
JC: If all else fails - what is your plan B?
LA: I’ll definitely never stop making images, I love it too much. I’ve also leant it’s important to accept failure, as it’s an integral part of learning and developing. There is one other thing I really enjoy and that’s baking bread. I always thought I’d love to run a bakery by the sea. I’ll just have to do that as well, but not yet.
JC: Is it important to you to be a part of a creative community?
LA: Extremely, especially in the early stages, it’s great to bounce ideas around and collaboration is so important. I am still in touch with many of the creatives I met at Falmouth University, it’s really exciting to see so many of them starting to achieve their dreams and goals, it’s inspiring and keeps you on your toes.
Interview up on Mull it Over : http://mullitover.cc/post/113155306453